Raised on one of the busiest USA-MEX borders, Lalo, WALO’s Co-Founder & Managing Partner, grew up living in two worlds, which allowed him to witness how the convergence of cultures is shaping the United States. That gave him a unique perspective that he truly enjoys showcasing in his work. Before becoming a Managing Partner, Lalo worked as a Creative Director. In his 18 years in advertising he has helped build brands such as AT&T, Southwest Airlines, The NY Lottery, McDonald’s, Miller Lite, Samsung, Jarritos and 7-Eleven. Before opening the doors to WALO with Walter Barraza, Lalo worked for Dieste, Inspire, Moroch and Lopez Negrete Communications.