Cyber / Shortlist

Título: Kidsbook Collection
Agência: Africa
Anunciante: Banco Itaú

Diretor de criação: Sergio Gordilho/ Eco Moliterno/ Rafael Ziggy

Produtor da agência: Rodrigo Ferrari/ Stella Gafo – Produção do Projeto: Guilherme de Oliveira/ Rafael Coelho/ Rafaela Madeira

Redator:: Rafael Ziggy/ Thiago Brunelli

Atendimento: Marcio Santoro/ Celina Esteves/ Cecilia Duarte/ Tariana Cruz/ Pedro Laguardia/ Gabriel Ferrari

Produtora de som: Satelite Audio

Outros créditos: CCO: Sergio Gordilho
ECD: Eco Moliterno/Alvaro Rodrigues/Rafael Pitanguy
Media: Luiz Fernando Vieira/ Francisco Custodio / Paulo Ilha/ Caroline Tanzillo/ Sofia Raucci
Planning Team: Marina Pires/ Felipe Cruz
Art Buyer: Carmen Castillo
Illustrator: Alexandre Rampazzo
Editing: Pedro Lima
Animation: Um Studio
Platform Support (Facebook): Mauro Cavalletti/ Rapha Vasconcellos/ Mark D’Arcy/ Claudia Martinez de Faria

Sinopse: Itaú, one of the largest banks in Latin America, believes that education is a powerful development force in society. That’s why the bank has been investing in education for over 25 years and created “Read to a child”, a project that has already distributed 40 million books free. Despite all the bank’s support, Brazilian culture is facing a problem: time spent on reading books is decreasing while time spent on Facebook is higher than ever. So, we created interactive books for kids and displayed them on the perfect shelf: parents’ newsfeeds on Facebook. To make it possible we hacked Canvas, its new rich media format: instead of creating an ad, we created a new way to read to children. Using targeted ads, we delivered the books to the right audience – parents of young children – at the right time – around bedtime. This way, reading to a child became as easy as sharing a post on Facebook, which is quite appropriate, after all, the platform has “book” in its name.

URL:: http://www.kidsbookcollection.com/

Diretor de Arte: Eco Moliterno/ Paulo Medeiros Feijão/ Tomaz Saavedra

Diretor: Rodrigo Pirim

Diretor de Fotografia: Rodrigo Pirim