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Título: Gabriel
Agência: R/GA MEDIA GROUP
Anunciante: Banco Bradesco S/A

Diretor de criação: Carlos Fonseca, Saulo Rodrigues

Produtor da agência: Rafael Messias, Caroline Bonani

Redator:: Tom Vouga, Giulio Beloto

Atendimento: Ana Carolina Hasegawa, Saulo Fusari

Produtora de som: Antfood

Outros créditos: VP, Managing Director: Fabiano Coura; VP Tecnologia & Produção: Edson Sueyoshi; Mídia: Rodolpho Aguiar Eufrosino, Yhanys Cabral, Mariana Queirós; Motion Design: Andrea Senise, Tiago Souza

Sinopse: Bradesco bank, the official sponsor of The Olympic Games in 2016, needed to find Brazilians to carry not only the Olympic flame, but also the responsibility of inspiring a nation knees-deep into a political and social crisis. In this scenario of crisis and disbelief, there was an opportunity to rescue the hope and bring back the Olympic spirit that was diminished.We invited Gabriel, a 16 year-old boy, to show that everything was possible: from finishing a 100-meter dash with only one leg to hosting the biggest and best Olympic Games of all time. His determination and strength instantly made him a Brazilian hero.

Designer: André Rezende

Diretor de Arte: Vicente Silva

Produtora: Stink

Diretor: Squarehead, Douglas Bernardt