Cyber / Shortlist

Título: Anitta Defy Barriers
Agência: Isobar Brasil
Anunciante: Isobar Brasil

Diretor de criação: Eduardo Battiston

Redator:: Pedro Fernandes

Produtora de som: DaHause

Outros créditos: Andrea Siqueira, Aloisio Pinto, Pedro Thompson, Juliana Elia, Juliana Nobre, Natalia Traldi, Danielle Areal, Bruna Lopes, Danielle Martins, Camille Adbo, Daiane Dunka, Renata Raffani, Flávia Marques, Priscilla Bezerra, Danilo Futema, Emerson Medeiros, Regina Shnaider, Juliana Mota

Sinopse: When the Rio 2016 committee announced Anitta to represent Brazilian music at the Olympics opening ceremony, the critics appeared all over the web. As the owner of the #DefyBarriers campaign and worldwide sponsor of the event, Samsung couldn’t leave Anitta by herself. When her name was announced, we used social network listening tools to turn negative comments into a response video that turned into a motivational message to all women.

Designer: Zenite Sentoma, Fabio Del Rio

Diretor de Arte: Rafael Ochoa