Promo / Ouro
Título: Rejected
Agência: We Believers
Anunciante: Pepsi / Burger King
Diretor de criação: Gustavo Lauria (CCO); Patricio Elfi (ECD); Santiago Luna Lupo (CD); Percy Bustos (CD)
Produtor da agência: Alejandro Falduti
Redator:: Santiago Luna Lupo, Gustavo Lauria
Atendimento: Jose Quijano, Juliana Patino, Juan Cano
Produtora de som: Noted Sound Design
Outros créditos: Music – Papamusic; Post/online- Casa Kiev; 3D Animation – Casa Kiev; Digital Acct Dire – Ana Lopez; Agency Coordinator – Lupita Alvarez; Editor – Federico Peretti / Diego Panich
Sinopse: We collected testimonies of real people who were rejected at Coke and McDonald’s castings because they didn’t fit with the perfect advertising stereotypes.
Then we hired them all to participate in the event, making them feel accepted just the way they are. In the end, the question for everyone was: Why would you choose brands that wouldn’t choose you? Most viewed YouTube video in Argentina (During the month of the campaign): 11.2 Million Views
#Rejected Trending Topic. 81% Positive Brand Sentiment
Diretor de Arte: Patricio Elfi, Percy Bustos
Patrocínio