Promo / Prata

Título: Invisible Players
Agência: Africa
Anunciante: ESPN

Diretor de criação: Sergio Gordilho/ Bernardo Romero/ Pedro Bullos/

Produtor da agência: Rodrigo Ferrari/ Stella Gafo /Valdir dos Santos

Redator:: Angerson Vieira/ Juliana Uchoa

Atendimento: Marcio Santoro/ Celina Esteves/ Juliana Araujo/ Beatriz Pedrosa/ Mariana Ruschi

Produtora de som: Jamute

Outros créditos: CCO: Sergio Gordilho
ECD: Rafael Pitanguy/Alvaro Rodrigues/Eco Moliterno
ACD: Juliana Uchoa
Motion Designer: Filipe Birck
Media: Luiz Fernando Vieira/ Fernando Nogueira/ Rodrigo Vieira
Planning Team: Marcia Neri/ Gabriel Eccher
Project Managers: Guilherme de Oliveira/ Rafael Coelho
Production/ Tecnology (MUB) : Bizsys
Production/ Tecnology (Website): WebCore
Executive Production: Marcela Sutter / Renan Pacheco
Art Director: Tomas Faria
Editing: Ale Paschoalini
Finisher: Ruda Cordaro
Post Productions: Mosh Post / Augusto Templari

Sinopse: The power of women in society, especially in sports, is still underestimated. So we decided to make people think about this worrisome truth in a spontaneous way, having a social experiment as a starting point. We invited sports fan to test their knowledge. We showed a series of animations of famous sports scenes without identifying who was the athlete behind each of those moves. Then we asked the participants: “Who was responsible for this move?” Everyone remembered the name of famous male athletes such as Neymar, Messi, Ronaldo, Jordan, Bryant, Oscar, Medina, Mineirinho and Slater. But when we revealed the original scenes, there was a surprise: women were the authors of those performances. The experiment became a video that conveyed an important message at the end:
“You might even know about sports, but if you didn’t get the answers right, you need to learn more about women’s power”.

Diretor de Arte: Rick Garcia/ Vinicius Turani/ Raynier dos Santos/ Bernardo Romero/ Sergio Gordilho

Produtora: Bando Studio/ Libertà Filmes

Diretor: Ale Paschoalini / Leonardo Liberti

Diretor de Fotografia: Gabriel Bianchini / Eduardo Ohara