PR / Prata
Título: Edible Six Pack Rings
Agência: We Believers
Anunciante: Saltwater Brewery
Diretor de criação: Gustavo Lauria (CCO), Patricio Elfi (ECD), Santiago Luna Lupo (CD)
Produtor da agência: Adriana Correa
Fotógrafo:: Nelson Cabrera
Redator:: Gustavo Lauria, Santiago Luna Lupo
Atendimento: Jochi Quijano, Juliana Patino
Produtora de som: Personal Music
Outros créditos: Product Dev. – Entelequia Sustainable Development; Head of Dev – Koji Joshina; Product Designer – Francisco Garcia; Editor: Diego Panich; Post/Online- Moving Forward; Music: Alexis Estiz, Luis Gomez
Sinopse: By using byproducts of the beer brewing process such as barley and wheat, this edible packaging goes beyond recycling to achieve zero waste and zero harm to wildlife. This is the first ever 100% biodegradable, compostable and edible packaging implemented in the beer industry. After numerous design rounds, variations in raw material mix and stress tests, we used five 3D printer generated molds to manufacture our first batch of 500 Edible Six Pack Rings just as strong as the harmful plastic rings.
We initiated manufacturing of our aluminum and inox steel machined mold to produce 400,000 Edible Six Pack Rings per month. Enough for current Saltwater Brewery demand. The material we are in the process of patenting together with a small startup of young engineers in Mexico has the potential to impact the CPG and Food and Beverage Industries and save hundreds of thousands of marine lives as a result.
Diretor de Arte: Patricio Elfi
Produtora: Cherry Sundae Media
Diretor: Nelson Cabrera