Meio&Mensagem
Publicidade

Wave Festival

Adiado para 2022

Green Wave / Prata

Título: Valentina
Agência: WMcCann
Anunciante: L’oréal Paris Brasil

Diretor de criação: Viviane Pepe

Produtor da agência: Tina Carlos

Fotógrafo:: Paulo Vainer

Redator:: Sabrina Villar / Renata Raggi

Atendimento: Larissa Zucatelli / Fabricio Aurichio

Produtora de som: Luciano Oliveira

Sinopse: Although Brazil is seen as warm, sensual and LGBT friendly destination, the country is a male dominated society, place of discrimination, gender prejudice, homophobia and violence. On March 8th, a day to mark women’s fight against injustice, we launched a film introducing an ordinary woman: Valentina Sampaio, a transgender woman. “My First Women’s Day” surprised everyone by showing Valentina’s true story: the day she would finally have her identity documents rectified to be portrayed as the the woman she’s always been.

Diretor de Arte: Leônidas Pires / Juliana Senra

Produtora: KN Video

Diretor: Jorge Nassarala

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