Green Wave / Prata
Título: Valentina
Agência: WMcCann
Anunciante: L’oréal Paris Brasil
Diretor de criação: Viviane Pepe
Produtor da agência: Tina Carlos
Fotógrafo:: Paulo Vainer
Redator:: Sabrina Villar / Renata Raggi
Atendimento: Larissa Zucatelli / Fabricio Aurichio
Produtora de som: Luciano Oliveira
Sinopse: Although Brazil is seen as warm, sensual and LGBT friendly destination, the country is a male dominated society, place of discrimination, gender prejudice, homophobia and violence. On March 8th, a day to mark women’s fight against injustice, we launched a film introducing an ordinary woman: Valentina Sampaio, a transgender woman. “My First Women’s Day” surprised everyone by showing Valentina’s true story: the day she would finally have her identity documents rectified to be portrayed as the the woman she’s always been.
Diretor de Arte: Leônidas Pires / Juliana Senra
Produtora: KN Video
Diretor: Jorge Nassarala
Patrocínio