Adiado para 2022
Film / Bronze
Agência: Mercado McCann
Anunciante: TyC Sports
Diretor de criação: Gonzalo Fernandez/ Ignacio Galardi
Sinopse: 2016 was a remarkable year in America in both political and sport world.While Donald Trump’s latinamericans xenophobic speech keeps growing, America prepares to host the Centennial America’s Cup and soccer teams throughout South America.In Argentina, TyC Sports, is the only local channel that will broadcast the event disputing audience`s attention with international channels. In this context TyC uses the words of Trump himself to generate engagement with the audience and to positionate the brand as different one among the others.
Diretor de Arte: Gonzalo Fernandez