Film / GrandPrix
Título: MANBOOBS4BOOBS
Agência: DAVID Buenos Aires
Anunciante: MACMA
Diretor de criação: Joaquín Cubria, Ignacio Ferioli
Produtor da agência: Brenda Morrison Fell, Felipe Calvino
Redator:: Ana Svarz
Produtora de som: PORTA Estudio
Outros créditos: Copywriter DAVID: Juan Pena / General Accounts’ Director DAVID: Emanuel Abeijon / Account Director: DAVID Lucila Castellani /Account Executive DAVID: Brenda Ranieri / Executive Producer LANDIA: Adrian D’Amario / Producer LANDIA: Thomas Amoedo / Music: Cluster
Sinopse: The campaign is based on a series of tutorial videos that each begin with a woman about to perform a breast self-exam. By the moment she takes of her shirt a man steps into frame and she “borrows” his breasts to avoid censorship and demonstrate this early detection technique clearly step by step.The content was initially published on Macma’s YouTube, Facebook, and Instagram channels. Local celebrities supported the campaign to extend the scope of the message organically.In a second stage, once the message had freely reached people, we developed a PR plan to start a global debate highlighting the need to clearly communicate how women should carry out a BSE uncensored, to support early breast cancer detection.
Diretor de Arte: Ricardo Casal
Produtora: LANDIA
Diretor de Fotografia: Nicolas Hardy
Patrocínio