Meio&Mensagem
Publicidade

Wave Festival

Adiado para 2022

Cyber / Prata

Título: Magic Words – The Unwritten Stories
Agência: Almap BBDO
Anunciante: HP

Diretor de criação: Luiz Sanches, Bruno Properi, André Gola, Benjamin Yung Jr., Marcelo Nog., Pernil, Luciana Haguiara

Produtor da agência: José Roberto, Anderson Teixeira, Liverson Costa Santos, Fred de Oliveira

Fotógrafo:: Gabriel Bianchini, José Cabaço, Ale Charro e Samuel Costa

Redator:: Luciana Haguiara, Daniel Oksenberg

Atendimento: Fernanda Costa

Produtora de som: Satelite Audio

Outros créditos: Creative Technologist: Renato Jun Okida

Sinopse: There are over 13 million illiterate in Brazil. These people have no way of passing their stories on to future generations. To help them to communicate better, HP developed an innovation using Google Speech API and printer Ink Advantage Ultra 4729’s technology: an APP that captures stories through speech, transforms it into text and prints it in real time. App in hands, we hit the road to capture fellows telling their stories. And they made a book. It shows amazing places and people from the backlands and big cities of Brazil unfolding episodes of their lives while the technology works, like magic.

Designer: Nando Sperb

URL:: http://01.551121615600.com/hp-magicwords/digital_craft/

Diretor de Arte: Pedro Burneiko, Renato Jun Okida, Luciano Lincoln, Tiago Padilia, Nando Sperb

Produtora: The Goodfellas, Bando Studio

Diretor: Leandro HBL

Diretor de Fotografia: Vagner Jabour

Patrocínio

Realização