Meio&Mensagem
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Wave Festival

Adiado para 2022

Branded Content / Prata

Título: Ponle Acento
Agência: LatinWorks
Anunciante: Major League Baseball

Diretor de criação: Gabriel García, Morris Dávila, Daniel Lobatón

Produtor da agência: Michael McLaughlin, Chuy Hernández

Redator:: Alberto Calva, Alejandro Egozcue, Alejandro Peré, Paul Carpenter

Atendimento: Christy Kranik, Melissa Trepinski, Jaime González-Mir, Maureen Brown, David Woolverton

Produtora de som: The Sound Box (San Antonio)

Outros créditos: Joe Agency (LA), Marc Wilson (LatinWorks, Planning)

Sinopse: In a sport where 27% of players are Hispanic, but few Latino fans are passionate about the game, MLB’s “Ponle Acento” (Put An Accent On It) campaign drove Hispanic players to embrace their heritage by adding accents to the names on their jerseys. This inspiring call to action was then adopted by US Hispanics at large, as they too joined this initiative to leave their mark both on and off the field. Soon the idea became a cultural movement that celebrities and fans joined by the millions, changing America’s pastime forever.

Diretor de Arte: Keith Etter, Fernando Suárez

Produtora: Union Editorial Austin, Nunchaku Films (Miami)

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