Adiado para 2022
Branded Content / Bronze
Título: O Rei da Internet
Agência: Talent Marcel
Anunciante: Tilibra Produtos de Papelaria Ltda
Diretor de criação: Daniell Rezende / Eduardo Martins
Redator:: Andre Jardim / Breno Amaro
Sinopse: KINGS OF THE INTERNET
Tilibra, a school supplies brand, had to connect with teens. Instead of producing a typical advertising campaign, we discovered something teens dream about nowadays: being a Youtuber.
And then, together with MTV Brazil, we created a TV and online reality show just for that: the first reality show to reveal the next big Youtuber.
Kings of the Internet picked 6 kids out of 6 thousand and handed out tasks to find out which one had the potential to be a successful Youtuber. Online, teens voted for their favorite participants.
Two winners were chosen and got all the equipment they needed to get internet famous.
And Tilibra got to be responsible for that special moment.
Diretor de Arte: Sergio Takahata