Adiado para 2022
Branded Content / Ouro
Título: #LoQueSoy Phase II
Agência: the community
Diretor de criação: Joaquin Molla, Jose Molla, Ricky Vior, Marcelo Padoca, Fernando Reis
Produtor da agência: Laurie Malaga, Andy Murillo
Redator:: Lyndsey Stormer
Produtora de som: .
Outros créditos: Jeff Beck, Andy Amendola, Bernie Guzman Lopez, Daniel Gergely, Veronica Lincoln
Sinopse: To inspire a whole generation of new artists to avoid becoming the next generation of fast food managers, Converse created a campaign to celebrate and support who they really are. The campaign launched on International Labor Day, with a series of films showcasing the lives of three young artists who are struggling between their day jobs and their art. The campaign was amplified by an interactive Spotify music video, filmed by up-and-coming directors, inspired by young artists’ dead end jobs. The music video was accompanied by a Spotify playlist that gave unknown artists the chance to have their songs played all over Latin America. In a world so obsessed with celebrating results, we are celebrating the journey.
Diretor de Arte: Juan Aguilar, Guilherme Nobrega
Diretor de Fotografia: .