Design / Ouro

Título: Kobe’s Rules Book
Agência: Africa
Anunciante: ESPN

Diretor de criação: Sergio Gordilho/ Matias Menendez/ Nicolas Ferrario

Produtor da agência: Rodrigo Ferrari/ Stella Gafo – Produção do Projeto: Guilherme de Oliveira/ Rafael Coelho

Redator:: Nicolas Ferrario/ Mateus Coelho/ Lucas Ribeiro

Atendimento: Marcio Santoro/ Juliana Araujo/ Lucas Fajardo

Produtora de som: Big Foote

Outros créditos: CCO: Sergio Gordilho
ECD: Alvaro Rodrigues/ Rafael Pitanguy/ Eco Moliterno
Illustrator: Alexandre Kazuo, Pedro Gabbay, Pedro Sanguiné, Raphael Santos, Rafaela Teixeira, Theo Cardinali, Edson Rosa, Rodrigo Molina, Fernanda Oliveira, Bruno Menon.
Media: Luiz Fernando Vieira
Executive Producer: Mayra Gama/ Fernando Fanucchi
Editing: Patricia Junqueira
Post Producer: Diulle Sorrentino/ Beach-Serginho Pascoalino
Production: Chris Jordão/Gabriel Soster/Erick Lee
Final art professional: Fezão Barbieri

Sinopse: Kobe Bryant went beyond what is usually expected from a basketball player. He challenged limits, overcame records and re-wrote the history of the sport.
To pay homage to Kobe Bryant, we turned NBA’s Rules Book into Kobe’s Rules Book. To do that, we did a retrospective of his entire career, from the origin of his name to his score in his last game. Then, we gathered a team of 12 artists to make interventions in each of NBA’s Rules Book’s pages, according to the theme of that particular part. For each page, an intervention, using illustrations, typography, sewing, ink that glows in the dark, and even bandages.

Diretor de Arte: Matias Menendez/ Alexandre Kazuo/ Pedro Gabbay

Produtora: PBA Cinema/ Produtora Associados

Diretor: Santi Dulce

Diretor de Fotografia: Felipe Hermini