Cyber / Prata
Título: SONGS OF VIOLENCE
Agência: FCB Brasil
Anunciante: ESTADAO DIGITAL
Diretor de criação: FABIO SIMOES “SIMON”
Fotógrafo:: RICARDO BARCELLOS
Redator:: VINICIUS DALVI
Atendimento: MAURO SILVEIRA / CRIS PEREIRA / ANNA SANTANA / JULIANA PERALTA / RENATO COELHO
Produtora de som: SAXSOFUNNY
Outros créditos: TINA CASTRO / CAROL SILVA / ALLURE AGENCY / REANO DE VITTO / SUELEN MARIANO / FABIO FREITAS / CRISTINA OMURA / REBECA AGUIAR / CHARLES NOBILI / PEDRO LAZZURI / RICARDO MAGOZO / MARIANA CARNEIRO / DEBORA CASSOLATO / KISKA KAYSEL / RENATA PRADO / RODRIGO RESENDE / DUDU DORIA / ZEZINHO MUTARELLO / CEZAR BRAMNDÃO / TATIANA ORNELLAS / LARISSA SARKIS
Sinopse: “Songs of Violence” as an idea whose very existence depends on the creative use of data. We used shazam to identify songs that promote gender-based violence and then match them to actual testimonials of women who suffered identical abuse.
Every song lyric and testimonial was reviewed and then the equivalent were matched. This way, songs with rape lyrics, for example, would be paired with rape testimonials. And the audience would listen to an actual experience of someone who suffered the same abuse as the lyrics promotes. “Songs of Violence” as an idea whose very existence depends on the creative use of data. We used shazam to identify songs that promote gender-based violence and then match them to actual testimonials of women who suffered identical abuse.
We started came up with a list of real songs that contained violence against women on it’s lyrics, according to Brazil’s Federal Law 11340. They were all tagged according to the lyrics content and the laws statements.
Diretor de Arte: TIAGO FREITAS “GAUM”
Produtora: BOSSA NOVA FILMS
Diretor: GEORGIA GUERRA PEIXE / JULIANA BORGES
Patrocínio