Publicidade

Wave Festival

Social & Influencer / Shortlist

Título: More Than 70%
Agência: J. Walter Thompson
Anunciante: Instituto AzMina

Diretor de criação: Ricardo John, Rodrigo Grau, Humberto Fernandez, Renata Leão

Produtor da agência: Marcia Lacaze/ Carolina Florentino

Redator:: Breno Ferreira

Atendimento: Carolina Amaral, Luiza Tofeti, Andressa Tamburini, Thiago Galdi

Produtora de som: Satelite Audio

Outros créditos: Head de Estratégia: Bertrand Cocallemen // Mídia: João Dabbur, Camila Bertoli, Gabriela AmatoMotion Design: Marcus Prado // Artistas: Daniela Mercury, Tiê e Valesca Popozuda

Sinopse: In Brazil, women still earn, on average, only 70% of what men earn in the job market. And worst of all: many of them don’t even know it. So, we found a way to warn them about this, using radio as the main means of communication.

Diretor de Arte: Gabriella Marcatto

Sinopse em Inglês: In Brazil, women still earn, on average, only 70% of what men earn in the job market. And worst of all: many of them don’t even know it. So, we found a way to warn them about this, using radio as the main means of communication.

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