Social Change / Shortlist

Título: THE AD THAT MADE A CHANGE IN 24 HOURS
Agência: McCann Lima
Anunciante: Sociedad Peruana de Sindrome de Down

Diretor de criação: Christian Caldwell / Mauricio Fernandez Maldonado

Produtor da agência: Alonso Palomino

Redator:: Christian Caldwell / Carlos Banda

Sinopse: Before our campaign, in Perú, public and private schools used to place obstacles for down syndrome children in order for them to enroll.Amongst this obstacles there were increasing the tuition fee, charging a higher monthly fee or, simply, claiming there were no slots available.Without a doubt, year after year, this situation made it far more difficult for parents and children to find a place to study like any other children their age.That is why our goal was to get the Ministry of Education to protect children with special needs prior to the start of the school year.

Designer: Oscar Paredes

Diretor de Arte: Oscar Paredes