Social Change / Shortlist

Título: Real Problems
Agência: McCann Lima
Anunciante: Save The Children

Diretor de criação: Christian Caldwell / Mauricio Fernandez Maldonado

Produtor da agência: Alonso Palomino

Redator:: Gerardo Ramos

Atendimento: Andrea Paz

Outros créditos: Yasu Arakaki Director creativo / Head of art

Sinopse: Real Problems is a book for children which teaches sexual education at home through math. Professional phsicologists changed typical math problems for real life problems, the ones young people would face if proper sex education is not received. Each problem has three questions, one of them about maths and another two questions about sexual education to be answered with their parents.

Designer: Ricardo Aranibar

Diretor de Arte: Ricardo Aranibar