Radio & Audio / Prata

Título: More Than 70%
Agência: J. Walter Thompson
Anunciante: Instituto AzMina

Diretor de criação: Ricardo John, Rodrigo Grau, Humberto Fernandez, Renata Leão

Produtor da agência: Marcia Lacaze/ Carolina Florentino

Redator:: Breno Ferreira

Atendimento: Carolina Amaral, Luiza Tofeti, Andressa Tamburini, Thiago Galdi

Produtora de som: Satelite Audio

Outros créditos: Head de Estratégia: Bertrand Cocallemen // Mídia: João Dabbur, Camila Bertoli, Gabriela AmatoMotion Design: Marcus Prado // Artistas: Daniela Mercury, Tiê e Valesca Popozuda

Sinopse: In Brazil, women still earn, on average, only 70% of what men earn in the job market. And worst of all: many of them don’t even know it. So, we found a way to warn them about this, using radio as the main means of communication.

Transcrição do spot: “Yes, this song has stopped. But for an important reason. It has stopped after playing 70% because women, on average, earn only 70% compared to men in the job market. And for this reason, it’s only fair that they work accordingly to what they earn, right? Today, this artist chose to use the 30% remaining of her song to protest. And to remind everyone that the gender wage gap still exists. But it shouldn’t. Learn more about this and other issues that can interfere with your life. Access AzMina.”

Tradução do Spot para inglês: “Yes, this song has stopped. But for an important reason. It has stopped after playing 70% because women, on average, earn only 70% compared to men in the job market. And for this reason, it’s only fair that they work accordingly to what they earn, right? Today, this artist chose to use the 30% remaining of her song to protest. And to remind everyone that the gender wage gap still exists. But it shouldn’t. Learn more about this and other issues that can interfere with your life. Access AzMina.”

Diretor de Arte: Gabriella Marcatto

Sinopse em Inglês: In Brazil, women still earn, on average, only 70% of what men earn in the job market. And worst of all: many of them don’t even know it. So, we found a way to warn them about this, using radio as the main means of communication.