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Wave Festival

27 A 29 DE MAIO DE 2019 | GRAND HYATT, RIO DE JANEIRO - RJ

Radio & Audio / Prata

Título: Hit Song
Agência: Alma DDB
Anunciante: Tobacco Free Florida

Diretor de criação: Luis M. Messianu,Alvar Suñol,Jaume Rodriguez,Julian Milanesi,Christian Liu,Guido Fusetti,Bruno Trad

Produtor da agência: Michelle Headley, Allan Rivera, Mimi Cossio

Produtora de som: Alberto Farinas, Raul Garcia

Sinopse: First and foremost, we needed to find the voice we were looking for. And we meet Toni Talmich and his powerful story: a singer who got throat cancer due to second-hand smoke. Teaming up with him and a composer we created a full song called “When It’s Gone”, based on his personal experience. Then we recorded it in Criteria Miami, one of the top US recording studios where artists such as Bob Marley, Eagles or Eric Clapton produced some of their hits. The song was used to create a radio spot that will be followed by video content and other extensions throughout the rest of the year in the state of Florida.

Transcrição do spot: SONG:Can’t rewind me, can’t resetChained forever, I regretDidn’t see that, coming upYou untouchable, smoke. On my blindside, on my soulYou’ll only miss it when it’s gone (x2)Cause I’m gone. Playing to be godYou changed it all.AVO:Hey, this is Tony Talmich and this is my new single.There are two ways to make a hit song nowadays.Auto-tuning your voice or using an electronic larynx as a consequence of a laryngectomy caused by second-hand smoke.You choose. CTA:Get more facts at thefactsnow.com brought to you by Tobacco Free Florida.

Tradução do Spot para inglês: SONG:Can’t rewind me, can’t resetChained forever, I regretDidn’t see that, coming upYou untouchable, smoke. On my blindside, on my soulYou’ll only miss it when it’s gone (x2)Cause I’m gone. Playing to be godYou changed it all.AVO:Hey, this is Tony Talmich and this is my new single.There are two ways to make a hit song nowadays.Auto-tuning your voice or using an electronic larynx as a consequence of a laryngectomy caused by second-hand smoke.You choose. CTA:Get more facts at thefactsnow.com brought to you by Tobacco Free Florida.

Produtora: Vapor Post, Animal Music – Alex Barreto, Mike Dowd

Diretor: Jorge Vallejo, Ricardo Cornejo

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