Meio&Mensagem
Publicidade

Wave Festival

27 A 29 DE MAIO DE 2019

Radio & Audio / Prata

Título: Formula Songs
Agência: J. Walter Thompson
Anunciante: Coca-Cola



Diretor de criação: Ricardo John, Humberto Fernandez, Gustavo Lacerda, Ana Cavalcanti

Produtor da agência: Maísa Delgado, Elisangela Dias

Redator:: João Gandara

Atendimento: Felipe Giacon, Stefano Paduan, Marina Masiero, Fabiana Santana, Vivianne Santos.

Produtora de som: A9 áudio

Outros créditos: Mídia: Stella Lopes, Luana Belchior, Nicole Negrigo, Filipe Abreu

Sinopse: Transforming the most crucial formulas into catchy songs for teens to study.To promote its new formula Sprite wanted to talk to pre-college teens. But the problem was that this target was already too focused on the formulas for the ENEM (the Brazilian SAT). So we decided to promote our formula, helping them memorize theirs using musical memory. We found 6 teachers of 5 different subjects to write and star on music videos singing the most requested formulas to get in college according to the last 10 years Google Data.

Tradução do Spot para inglês: 1) PROFESSOR SILVIO PREDIS QUÍMICA_RJ (VIDEOCLIPE) Corroded Electrode Let’s talk about a very important subject. The Daniell cell. Not sure what that is? Don’t worry, Silvio Predis can help you. It goes like this: Come, come, come, come, come, come In oxidation, the anode is negative Where corrosion occurs Corroded electrode Concentrating the solution The electrons leave To the angry cathode And NOx goes way up Bless your heart 2 2) PROFESSOR PIPOCA – CELSO – FISICA -SP (VIDEOCLIPE) Kinetic energy Check it out, man. This is your teacher, Pipoca There is no magic here, just plenty of energy Learning about kinetic energy is easy MV squared divided by two, you cannot forget From the result, you just need to subtract Final minus initial, that is the task Conservative forces, that’s a whole other story As their work is independent from the trajectory Elastic electric gravitational force Initial minus final is the potential energy theorem We’ll discuss potential gravitational energy!! It’s the famous, beautiful M G H My goodness, that’s a cool subject Week in, week out Take the mass and you’ll love it. 3 3) PROFESSOR MAURO – MATEMATICA – POA/RS (VIDEOCLIPE) Dear students, check out trigonometric ratios 1, 2, 3… 3, 2, 1 Put everything over two Square root on three and two See what you get Then we work on the tangent The tangent is different Sine over cosine (jot it down) Square root of three over three For forty-five it’s one And then comes the square root of three 4 4) PROFESSORA CAROL_PORTUGUES _ RJ ( VIDEOCLIPE) Figures of speech – VS REDUCED Figures of speech They are a sure bet When I see them on the test I’ll have so much fun Metaphors compare, With illustrative meanings Not to be taken literally As they’re connotative Now metonymy Replaces everything Even author for work And brand for product There’s also catachresis Using names by association Like the arm of the sofa And a garlic clove, Pal In PERSONIFICATION Things are organized Humanizing elements And inanimate beings There comes hyperbole Always so over the top And there’s euphemism Sugarcoating everything Making things more intense We have gradation “Study, overcome and achieve” And its approval Sing along to memorize it Papa papa papa papara… Onomatopoeia is the noise And there’s no mistaking it! 5 5) PROFESSOR MARX – QUIMICA – SP (AUDIO) It’s all about proportion Stoichiometry is just a relation It soun

Diretor de Arte: Fernando Palandi, Felipe Porto.

Produtora: Panama Filmes

Diretor: Filipe Franco

Sinopse em Inglês: Transforming the most crucial formulas into catchy songs for teens to study.To promote its new formula Sprite wanted to talk to pre-college teens. But the problem was that this target was already too focused on the formulas for the ENEM (the Brazilian SAT). So we decided to promote our formula, helping them memorize theirs using musical memory. We found 6 teachers of 5 different subjects to write and star on music videos singing the most requested formulas to get in college according to the last 10 years Google Data.

Patrocínio

Apoio

Realização