Direct / Prata
Título: The Voice of Art
Agência: Ogilvy Brasil
Anunciante: IBM
Diretor de criação: Claudio Lima, Félix del Valle, Guiga Giacomo, Márcio Fritzen
Produtor da agência: Rafael Rosi, Cecília Taioli, Lais Pereira
Redator:: Leandro Neves
Atendimento: Bruno Perez, Chad Cathers, Gabriela Castejon, Milena Frias
Produtora de som: Banda Sonora
Outros créditos: Planner: João Marcon, Rafael Liou – UX: Marcela Coutinho, Fernando de Souza, Flávia Goulart – Motion: Tulio Inoue
Sinopse: CHALLENGE72% of Brazilians have never been inside a museum.IDEAAn interactive art exhibition where people could talk to the art pieces through an application that uses Watson’s artificial intelligence.HOW IT WORKSCurators and educators gathered data from the history of Brazilian art with books, texts, interviews, biographies, old newspapers and even current issues related to the art pieces. Then, IBM specialists spent 6 months feeding this data to Watson so it could talk about each one of the paintings and sculptures.
Diretor de Arte: Frederico Gasparian
Produtora: Bando Studio
Diretor: Alexandre Charro
Diretor de Fotografia: Vagner Jabour
Patrocínio