Social & Influencer / Ouro
Título: Fan Feat
Agência: J. Walter Thompson
Anunciante: Coca-Cola
Diretor de criação: Ricardo John, Humberto Fernandez, Gustavo de Lacerda, Ana Cavalcanti, Nacho Mendiola
Produtor da agência: Maisa Delgado, Caroline Pivato e Antonio Corral
Fotógrafo:: BOB WOLFENSON
Redator:: Julia Velo
Atendimento: Felipe Giacon, Stefano Paduan, Marina Masiero, Fabiana Santana e Vivianne Santos
Produtora de som: DR. DD
Outros créditos: CCO: Guilherme JaharaRTVC: Iara DemartiniMontador / Editor: Alexandre Márcio Arantes , Wesley Martins SilvaProdução Gráfica: Jorge GaglioniIlustrador: Sattu Rodrigues, João Paulo Medeiros, Patricia KanoFinalização: Ricardo Martinelli, Marcio LimaCSO: Renata D’ÁvilaPlanejamento: Sara Silva, Marina Mouco, Mariana VicossiMídia: Luciana Prado, Victor Berto, Fernando Cipriano, Giovanna Fernandes, Samuel Teles.Motion: Alexandre Márcio Arantes , Wesley Martins SilvaCBO: Juliana NascimentoAprovação do Cliente: João Ciaco, Maria Lucia Antonio, Marjorie Kockanny, Rafael PiresPROJETOS: Marcos Richter e Thiago SegundoVEVO: Fatima Pissarra e Mariana Campos
Sinopse: To increase Coke sales and bring the brand closer to young targets, we created Coca-Cola FanFeat: a competition for fans of Brazil’s biggest hitmakers, in which the three winning artists would record a single, a music video, and a concert together. Each Coke package had a picture of an artist – and a potential vote. To make things fairer, the hitmakers were chosen based on their representation in the country’s musical scenario, without distinction of gender, race, colour, or music style.
Diretor de Arte: Fernanda Sousa e Felipe Porto
Produtora: O2 Filmes
Diretor: Bruno Ilogti
Diretor de Fotografia: Will Etchebehere
Sinopse em Inglês: To increase Coke sales and bring the brand closer to young targets, we created Coca-Cola FanFeat: a competition for fans of Brazil’s biggest hitmakers, in which the three winning artists would record a single, a music video, and a concert together. Each Coke package had a picture of an artist – and a potential vote. To make things fairer, the hitmakers were chosen based on their representation in the country’s musical scenario, without distinction of gender, race, colour, or music style.
Patrocínio