Social & Influencer / Bronze

Título: Clothing Transition
Agência: ARTPLAN
Anunciante: Cruz Vermelha

Diretor de criação: Ricardo Weitsman, Alessandra Sadock e Gustavo Tirre

Produtor da agência: não se aplica

Fotógrafo:: não se aplica

Redator:: Philippe Lacerda, Guilherme Machado e Ricado Weitsman

Atendimento: não se aplica

Produtora de som: Sonido

Outros créditos: Julia Bernardes, Luiz Silvestre, Ronaldo Martins e Dennys Amaro

Sinopse: não se aplica

Designer: João Santos, Luiz Silvestre

URL:: https://www.youtube.com/watch?v=I-P3-MxmBtE

Diretor de Arte: João Santos e Igor Hermes

Produtora: Square Pixel

Diretor: Raphael Dias

Diretor de Fotografia: não se aplica

Sinopse em Inglês: Every year, over a thousand people go through a gender transition in Brazil. During this process, many of them tend do identify themselves differently and reconsider the way they dress. Although it may be first perceived as a detail, this style change helps them finding their true personalities. The problem is: in a country where 90% of transgender people are forced into prostitution due to no job opportunities, buying new clothes is privilege. But what if the ones who already overcame the transitioning could donate their older clothes to the ones who are facing it right now? That’s how “Clothing Transition” was born: the first donation campaign to raise clothes to trans people and also the first one to put them in the center of the discussion.