Print & Publishing / Prata
Título: Tramontina Tutorial Comics
Agência: J. Walter Thompson
Anunciante: Tramontina
Diretor de criação: Ricardo John, Humberto Fernandez, Diego Wortmann, Mariana Borga
Produtor da agência: Maisa Delgado, Carolina Florentino, Lincoln Braga
Fotógrafo:: Régis Fernandez
Redator:: Rodrigo Rocha
Atendimento: Lilian Chwartzmann, Renata Dall Onder, Camila Roveda, Fabricio Soares, Juliana Hendges, Victor Molinari
Outros créditos: Criação: Edson Oda// Mídia: João Dabbur, Camila Bertoli, Gabriela Dib, Carolina Lopes, Nathalia SilvaPlanejamento: Mari Quintanilha, Marcus Pesavento, Gabriel Lopes,Pós-Produção/Finalização: Cadux Studio e La Matta // Arte e Ilustrações: Handquarters // Color Grading: Dimitri Lucho
Sinopse: We took the Master of Churrasco to the place where all great heroes are: comic books. Additionally, we created comics that are also churrasco tutorials. It is a fun way to show consumers how to use the brand’s products, with interactive content pieces that turn the reader and Tramontina’s products into characters. A language that had never been used in Brazil in this segment. The Tutorial Comics were illustrated by Brazil’s best-known comic book expert: Rafael Grampá. DC Comics’ official comic book artist and the only Brazilian to ever win the Will Eisner award, the comic book Oscar.
Diretor de Arte: André Mezzomo
Produtora: Handquarters
Diretor: Rafael Grampá e Cadu Macedo
Diretor de Fotografia: Paulo Zaracla
Sinopse em Inglês: We took the Master of Churrasco to the place where all great heroes are: comic books. Additionally, we created comics that are also churrasco tutorials. It is a fun way to show consumers how to use the brand’s products, with interactive content pieces that turn the reader and Tramontina’s products into characters. A language that had never been used in Brazil in this segment. The Tutorial Comics were illustrated by Brazil’s best-known comic book expert: Rafael Grampá. DC Comics’ official comic book artist and the only Brazilian to ever win the Will Eisner award, the comic book Oscar.
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