Print & Publishing / Prata

Título: Tramontina Tutorial Comics
Agência: J. Walter Thompson
Anunciante: Tramontina

Diretor de criação: Ricardo John, Humberto Fernandez, Diego Wortmann, Mariana Borga

Produtor da agência: Maisa Delgado, Carolina Florentino, Lincoln Braga

Fotógrafo:: Régis Fernandez

Redator:: Rodrigo Rocha

Atendimento: Lilian Chwartzmann, Renata Dall Onder, Camila Roveda, Fabricio Soares, Juliana Hendges, Victor Molinari

Outros créditos: Criação: Edson Oda// Mídia: João Dabbur, Camila Bertoli, Gabriela Dib, Carolina Lopes, Nathalia SilvaPlanejamento: Mari Quintanilha, Marcus Pesavento, Gabriel Lopes,Pós-Produção/Finalização: Cadux Studio e La Matta // Arte e Ilustrações: Handquarters // Color Grading: Dimitri Lucho

Sinopse: We took the Master of Churrasco to the place where all great heroes are: comic books. Additionally, we created comics that are also churrasco tutorials. It is a fun way to show consumers how to use the brand’s products, with interactive content pieces that turn the reader and Tramontina’s products into characters. A language that had never been used in Brazil in this segment. The Tutorial Comics were illustrated by Brazil’s best-known comic book expert: Rafael Grampá. DC Comics’ official comic book artist and the only Brazilian to ever win the Will Eisner award, the comic book Oscar.

Diretor de Arte: André Mezzomo

Produtora: Handquarters

Diretor: Rafael Grampá e Cadu Macedo

Diretor de Fotografia: Paulo Zaracla

Sinopse em Inglês: We took the Master of Churrasco to the place where all great heroes are: comic books. Additionally, we created comics that are also churrasco tutorials. It is a fun way to show consumers how to use the brand’s products, with interactive content pieces that turn the reader and Tramontina’s products into characters. A language that had never been used in Brazil in this segment. The Tutorial Comics were illustrated by Brazil’s best-known comic book expert: Rafael Grampá. DC Comics’ official comic book artist and the only Brazilian to ever win the Will Eisner award, the comic book Oscar.