Print & Publishing / Shortlist
Título: Real Problems
Agência: McCann Lima
Anunciante: Save The Children
Diretor de criação: Christian Caldwell / Mauricio Fernandez Maldonado
Produtor da agência: Alonso Palomino
Redator:: Gerardo Ramos
Atendimento: Andrea Paz
Outros créditos: Yasu Arakaki Director creativo / Head of art
Sinopse: Real Problems is a book for children which teaches sexual education at home through math. Professional phsicologists changed typical math problems for real life problems, the ones young people would face if proper sex education is not received. Each problem has three questions, one of them about maths and another two questions about sexual education to be answered with their parents.
Designer: Ricardo Aranibar
Diretor de Arte: Ricardo Aranibar
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