Print & Publishing / Prata

Título: Don’t Blame the Clothes
Agência: J. Walter Thompson
Anunciante: The Womanity Foundation

Diretor de criação: Ricardo John, Rodrigo Grau, Humberto Fernandez, Mariana Borga e Erico Braga

Produtor da agência: Marcia Lacaze, Patrícia Motta

Fotógrafo:: Gabriel de Moura

Redator:: Mariana Borga

Atendimento: Thiago Galdi, Caroline Amaral, Enrico Cavallari e Luisa Tofeti

Outros créditos: Mídia: Camila Bertoli, João Dabbur e Gabriela Amato

Sinopse: Every 11 minutes, a woman is raped in Brazil. As scary as this number are the reasons Brazilians attribute to this violence: 1 in 3 citizens believes that it’s the woman’s fault, and 30% of the population attributes the responsability for the abuse not to the rapist, but to the clothes the victim is wearing. We start from this popular view to create a hypothesis: if clothes are an invitation to violence, how do we explain the existence of rape before they existed? By using history to our advantage. We separate events that prove that rape cases have never had any relation to the victim or to the clothes they wear, but rather to the aggressor. After all, sexism exists well before anything. Especially a garment.

Diretor de Arte: Gabriella Marcatto

Produtora: PICT Studio

Sinopse em Inglês: Every 11 minutes, a woman is raped in Brazil. As scary as this number are the reasons Brazilians attribute to this violence: 1 in 3 citizens believes that it’s the woman’s fault, and 30% of the population attributes the responsability for the abuse not to the rapist, but to the clothes the victim is wearing. We start from this popular view to create a hypothesis: if clothes are an invitation to violence, how do we explain the existence of rape before they existed? By using history to our advantage. We separate events that prove that rape cases have never had any relation to the victim or to the clothes they wear, but rather to the aggressor. After all, sexism exists well before anything. Especially a garment.