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Título: Holy Cards
Agência: Don
Anunciante: Buenos Aires Government

Diretor de criação: Papón Ricciarelli(CEO),Gonzalo Ricca(CCO),Gabriel Huici (DGC),Rafael Quijano(DC),Darío González(DC)

Produtor da agência: Hernán Moruriño

Redator:: Eugenio Siritto

Atendimento: Santiago Sarni, Sofía Costoya, Agostina García

Outros créditos: Ricardo Celma

Sinopse: En Argentina, más de 11.000 personas esperan un transplante de órganos y el número de donantes es escaso. En un país tan creyente, la Fe muchas veces es su último refugio. Junto a Ricardo Celma, uno de los pocos artistas encargados de realizar obras para el Vaticano, hicimos retratos usando a donantes de órganos reales como modelos. Para llegar a las manos de todos, estos retratos se convirtieron en estampitas que fueron repartidas por personas recientemente trasplantadas en toda la ciudad con un simple mensaje: cualquiera puede hacer milagros. Estas pequeñas obras de arte se convirtieron en un gran mensaje.

Diretor de Arte: María Gutierrez

Sinopse em Inglês: In Argentina there are more than 11,000 people on the waiting list for an organ transplant, which may take too long to arrive due to the lack of donors. In such a religious country, people take refuge in faith, praying to holy cards and distributing them in public transport in search of solidarity. With the help of Ricardo Celma, one of the few artists in the world in charge of painting for the Vatican, we portrayed real organ donors as saints to transmit a simple message: anyone can perform miracles. To reach everyone’s hands, these portraits were transformed into small holy cards that were distributed by recently transplanted people, who also told their story. These small works of art transmitted a strong message: miracles are here, closer than we think.