Direct / Ouro

Título: Fan Feat
Agência: J. Walter Thompson
Anunciante: Coca-Cola

Diretor de criação: Ricardo John, Humberto Fernandez, Gustavo de Lacerda, Ana Cavalcanti, Nacho Mendiola

Produtor da agência: Maisa Delgado, Caroline Pivato e Antonio Corral

Fotógrafo:: BOB WOLFENSON

Redator:: Julia Velo

Atendimento: Felipe Giacon, Stefano Paduan, Marina Masiero, Fabiana Santana e Vivianne Santos

Produtora de som: DR. DD

Outros créditos: MOTION DESIGN: Marcus Prado // MÍDIA: João Dabbur, Stella Lopes, Ligia Mattos, Luana Belchior, Beatriz Guerzoni, Nicole Negrigo, Bruno AlvesPLANEJAMENTO: Stella Pirani, Gisele Bambace, Erica Rigobello, Marina Simões e Pietro Portugal.

Sinopse: To increase Coke sales and bring the brand closer to young targets, we created Coca-Cola FanFeat: a competition for fans of Brazil’s biggest hitmakers, in which the three winning artists would record a single, a music video, and a concert together. Each Coke package had a picture of an artist – and a potential vote. To make things fairer, the hitmakers were chosen based on their representation in the country’s musical scenario, without distinction of gender, race, colour, or music style.

Diretor de Arte: Fernanda Sousa e Felipe Porto

Produtora: O2 Filmes

Diretor: Bruno Ilogti

Diretor de Fotografia: Will Etchebehere

Sinopse em Inglês: To increase Coke sales and bring the brand closer to young targets, we created Coca-Cola FanFeat: a competition for fans of Brazil’s biggest hitmakers, in which the three winning artists would record a single, a music video, and a concert together. Each Coke package had a picture of an artist – and a potential vote. To make things fairer, the hitmakers were chosen based on their representation in the country’s musical scenario, without distinction of gender, race, colour, or music style.