Adiado para 2022
Digital Craft / Ouro
Título: next. a new bank connected by design.
Agência: R/GA MEDIA GROUP
Anunciante: Banco Bradesco S.A.
Diretor de criação: Fabiano Coura, Saulo Rodrigues
Produtor da agência: Rafael Mansano, Andre Mansano
Redator:: Maurício Bina, Thais Boaventura, Tom Vouga
Atendimento: Tatiana Hawthorne, Lilly Mattão, Luana Lopes
Outros créditos: VP, Technology and Production: Edson Sueyoshi // Experience Design: Tiago Franco, Julian Gonçalves, Jaqueline Matiolli // Motion Design: Andrea Senise, Tiago Souza, Bruno Jorri // Content Production: Leonardo Jesus, Caroline Bonani, Beatriz Couto // Mobile Development: Marcio Garcia, Eduardo Rodrigues, Antonio Junior, Guilherme Sant’Ana, Ygor Pessoa, Walky Silva, Rodrigo Delducca, Giuliano Paladino // Strategy: Marcia Aguirre, Karina Corchs, Bruno Delfino // Client Approval: Jorge Nasser, Marcio Parizotto, Daniela Ugayama, Debora Rangel, Leticia Nascimento
Sinopse: Banks are the only category of services that probably will be part of your whole life. It’s that important, but the high potential group of digital natives (30% of the economically active population in Brazil) sees it as a necessary evil. Digital natives feels banks are reactive, confusing and don’t really help them to achieve more in life, which would probably be the number one reason for their existence. The opportunity was to reinvent the bank for the Digital Age, creating an entirely new mobile only bank that seamlessly integrates into the millennials lifestyles to combat their indifferent attitude. ‘next’ was entirely designed around the “Make it Happen” brand ideia. To deliver this purpose, ‘next’ offers a pro-active bank experience designed to help customers to do more with their money. It’s a customer centric – not transaction centered – full banking service that uses data to inform better individual financial decisions.
Designer: Vitor Andrade, Wagner Veloso, Ilan Orengel, Patricia Belo, Bruno Reis
Diretor de Arte: Vicente Silva, Cesar Marchetti, Virgilio Silva