Adiado para 2022
Digital Craft / Shortlist
Título: next. a data driven bank experience.
Agência: R/GA MEDIA GROUP
Anunciante: Banco Bradesco S.A.
Diretor de criação: Fabiano Coura, Saulo Rodrigues
Produtor da agência: Flaviano Guerra, Rhaissa Victor, Amanda Zambrana, Ismael Pereira, Andre Mansano, Rafael Mansano
Redator:: Tom Vouga, Cassiano Leonelli, Maurício Bina, Luiza Sa
Atendimento: Tatiana Hawthorne, Juliana Nascimento, Lilly Mattão
Outros créditos: SVP Managing Director: Fabiano Coura // VP, Technology and Production: Edson Sueyoshi // Experience Design: Tiago Franco, Julian Gonc
Sinopse: While consumers migrate to mobile only experiences in everything they do, the banking industry has lagged behind. The opportunity was to create an entirely new idea of a mobile only bank that seamlessly integrates into the millennials lifestyles to combat their indifferent attitude toward banks. ‘next’ was entirely designed around the “Make it Happen” brand ideia. To deliver this purpose, ‘next’ offers a pro-active bank experience designed to help customers to do more with their money, to achieve more in their lives. It’s a customer centric – not transaction centered – full banking service that uses data and context to inform better individual financial decisions.
Designer: Wagner Veloso, Patricia Belo, Bruno Reis, Italo Bertolacci, Maurício Gomes, Alex Moers, Ilan Orangel
Diretor de Arte: Vicente Silva