Wave Festival

Branded Content & Entertaiment / Ouro

Título: Uplifted Alex
Agência: Mercado McCann
Anunciante: Coca-Cola Company

Diretor de criação: Martin Mercado

Sinopse: We merged both virtual and real world to create Coca-Cola’s first ever in-game advertising spot for use on external marketing platforms. Inside FIFA 18 videogame, players experienced how Coca-Cola signed with Alex Hunter, the brand’s first virtual ambassador ever and star of the game. They were also able to experience a whole chapter where Alex shoots a TV commercial for Coca-Cola and that ad shot inside the game was later used to launch the New Coca-Cola Zero Sugar on social channels, cinemas and displayed on out of home sites including the recently installed Coca-Cola Times Square sign.