Adiado para 2022
Branded Content & Entertaiment / Bronze
Título: next. design and launch of the reinvention of the banking experience.
Agência: R/GA MEDIA GROUP
Anunciante: Banco Bradesco S.A.
Diretor de criação: Fabiano Coura, Saulo Rodrigues, Carlos Fonseca
Produtor da agência: Flaviano Guerra, Rhaissa Victor, Amanda Zambrana, Ismael Pereira, Andre Mansano, Rafael Mansano, Celso Candido, Saulo Fusari
Redator:: Tom Vouga, Cassiano Leonelli, Maurício Bina, Thais Boaventura, Luiza Sá, André Atassio
Atendimento: Tatiana Hawthorne, Juliana Nascimento, Lilly Matão, Luana Lopes
Outros créditos: VP Technology and Production:Edson Sueyoshi/Associate Creative Director:Ilan Orangel, Daniel Ottoni/Experience Design:Tiago Franco, Julian Gonc
Sinopse: While consumers migrate to mobile only experiences in everything they do, the banking industry has lagged behind. The opportunity was to create an entirely new idea of a mobile only bank that seamlessly integrates into the millennials lifestyles to combat their indifferent attitude toward banks. ‘next’ was entirely designed around the “Make it Happen” brand ideia. To deliver this purpose, ‘next’ offers a pro-active bank experience designed to help customers to do more with their money, to achieve more in their lives. It’s a customer centric – not transaction centered – full banking service that uses data and context to inform better individual financial decisions.
Designer: Wagner Veloso, Bruno Reis, Patricia Belo, Leonardo Francisconi, Maurício Gomes, Patricia Mo, Vitor Gurgel, Alex Moers, Italo Bertolacci, Vitor Andrade
Diretor de Arte: Vicente Silva, Virgilio Silva, Cesar Marchetti