Social & Influencer / Bronze
Título: #RUNTHECHEATDAY
Categoria: A05. Consumer Durables
Agência: McCann Lima
Anunciante: Nike Perú
Sinopse: We saw a great opportunity to implement ideas related to a cheat day, which had never been tapped into by any brand, and which we had discovered was a trending topic for runners and athletes in general.
For that reason, without the need for a large budget, we found a way to link our app to cheat meals, generating an organic movement on social networks and, more importantly, bringing our brand closer to our target customers in a totally different way.
Sinopse em inglês: We saw a great opportunity to implement ideas related to a cheat day, which had never been tapped into by any brand, and which we had discovered was a trending topic for runners and athletes in general.
For that reason, without the need for a large budget, we found a way to link our app to cheat meals, generating an organic movement on social networks and, more importantly, bringing our brand closer to our target customers in a totally different way.
URL: https://www.nike.com/
Equipo creativo: Carlos Banda
Head of art: Oscar Paredes
CCO: Mauricio Fernández Maldonado
Patrocínio