Meio&Mensagem
Publicidade

Wave Festival

27 A 29 DE MAIO DE 2019 | GRAND HYATT, RIO DE JANEIRO - RJ

Branded Content & Entertainment / Prata

Título: The Legend of Legends
Categoria: D01.Talent
Agência: Ampfy
Anunciante: MITSUBISHI MOTORS

Sinopse: A car considered to be an off-road legend in Brazil deserved a campaign created by other legends. From this insight, the campaign “The Legend of Legends” was born: three legendary artists creating the new Mitsubishi Pajero Sport campaign. An unprecedented collaborative process between Fernando Meirelles, filmmaker, Sebastião Salgado, photographer, and the Maestro João Carlos Martins. The gathering of the legends and the car generated unique content where we could keep up with the artists’ creative process. In the end, the result of their work was revealed: an integrated campaign the adventure of a photographer and his car, in the middle of nature, searching for a legendary photo. The three artists, besides contributing to their creative work and refined craft, acted as true influencers, impacting a public with high purchasing power that is used to appreciating the world of art.

Sinopse em inglês: A car considered to be an off-road legend in Brazil deserved a campaign created by other legends. From this insight, the campaign “The Legend of Legends” was born: three legendary artists creating the new Mitsubishi Pajero Sport campaign. An unprecedented collaborative process between Fernando Meirelles, filmmaker, Sebastião Salgado, photographer, and the Maestro João Carlos Martins. The gathering of the legends and the car generated unique content where we could keep up with the artists’ creative process. In the end, the result of their work was revealed: an integrated campaign the adventure of a photographer and his car, in the middle of nature, searching for a legendary photo. The three artists, besides contributing to their creative work and refined craft, acted as true influencers, impacting a public with high purchasing power that is used to appreciating the world of art.

URL: www.awardz.cc/legends

Production Company: O2 Filmes

Sound Design: A9 Audio

Creative Director: Alexandre

Art Director: Caio Tezoto

Scriptwriter: Leandro Marchiori

Account Director: Gui Brum

President: Andre Chueri

Chief Executive Officer: Pedro Cabral

Account Manager: Sidnei Batista, Felipe Pagliari, Mariana Mariuzzo, Mariana Andrade

Vice president: Gabriel Borges

Planning Director: Yara Rocha, Marcia Neri

Planning Manager: Augusto Leme

Media Manager: Sergio Brotto, Camila Costa

Media: NIcholas Mafra, Daniela Lima, Teda Leite

Chief Operating Officer: Douglas Bocalão

Operations Manager: Rosana Belchior

Production Executive Producer: Luiza Pagliarini

Associate Producer: Francini Aoki, Aurelio Ribeiro, Augusto Romeo

Content Director: Rodrigo Pesavento

Executive Producer: Fernando Meirelles

Patrocínio

Apoio

Realização