Branded Content & Entertainment / Prata
Título: The Legend of Legends
Categoria: D01.Talent
Agência: Ampfy
Anunciante: MITSUBISHI MOTORS
Sinopse: A car considered to be an off-road legend in Brazil deserved a campaign created by other legends. From this insight, the campaign “The Legend of Legends” was born: three legendary artists creating the new Mitsubishi Pajero Sport campaign. An unprecedented collaborative process between Fernando Meirelles, filmmaker, Sebastião Salgado, photographer, and the Maestro João Carlos Martins. The gathering of the legends and the car generated unique content where we could keep up with the artists’ creative process. In the end, the result of their work was revealed: an integrated campaign the adventure of a photographer and his car, in the middle of nature, searching for a legendary photo. The three artists, besides contributing to their creative work and refined craft, acted as true influencers, impacting a public with high purchasing power that is used to appreciating the world of art.
Sinopse em inglês: A car considered to be an off-road legend in Brazil deserved a campaign created by other legends. From this insight, the campaign “The Legend of Legends” was born: three legendary artists creating the new Mitsubishi Pajero Sport campaign. An unprecedented collaborative process between Fernando Meirelles, filmmaker, Sebastião Salgado, photographer, and the Maestro João Carlos Martins. The gathering of the legends and the car generated unique content where we could keep up with the artists’ creative process. In the end, the result of their work was revealed: an integrated campaign the adventure of a photographer and his car, in the middle of nature, searching for a legendary photo. The three artists, besides contributing to their creative work and refined craft, acted as true influencers, impacting a public with high purchasing power that is used to appreciating the world of art.
URL: www.awardz.cc/legends
Production Company: O2 Filmes
Sound Design: A9 Audio
Creative Director: Alexandre
Art Director: Caio Tezoto
Scriptwriter: Leandro Marchiori
Account Director: Gui Brum
President: Andre Chueri
Chief Executive Officer: Pedro Cabral
Account Manager: Sidnei Batista, Felipe Pagliari, Mariana Mariuzzo, Mariana Andrade
Vice president: Gabriel Borges
Planning Director: Yara Rocha, Marcia Neri
Planning Manager: Augusto Leme
Media Manager: Sergio Brotto, Camila Costa
Media: NIcholas Mafra, Daniela Lima, Teda Leite
Chief Operating Officer: Douglas Bocalão
Operations Manager: Rosana Belchior
Production Executive Producer: Luiza Pagliarini
Associate Producer: Francini Aoki, Aurelio Ribeiro, Augusto Romeo
Content Director: Rodrigo Pesavento
Executive Producer: Fernando Meirelles
Patrocínio