Branded Content & Entertainment / Prata

Título: Gears
Categoria: A01. Cinema & Theatrical: Fiction Film
Agência: GTB Brasil
Anunciante: Ford Motor Company

Sinopse: Truckers play a key role in everyday people’s lives, but few brands recognize and emphasize their importance.
We created a short-animated film that honors truck drivers and reminds people that more than loads, they carry stories, progress and dreams. The animation technique is new for the truck segment, which usually brings more technical content. By focusing in a masterfully crafted technical execution in a digital context, we managed to approach the drivers in a playful, warm and emotional way and broaden the message to a much larger audience.
With less media investments, the 3 minutes animation had much greater results compared to other Ford Trucks films: 5.5 million complete views and 85% of likeability.

Sinopse em inglês: Gears is a short-animated film that honors truck drivers and reminds people that more than loads, they carry stories, progress and dreams. The animation technique is new for the truck segment, which usually brings more technical content. By focusing in a masterfully crafted technical execution we managed to approach the drivers in a playful, warm and emotional way and broaden the message to a much larger audience.

Film Producer: Zombie Studio

Audio Producer: A9 Audio

Executive Creative Director: Vico Benevides

Creative Director: Daniel Leitão

Copywriter: Thiago Lins

Art Director: Fernando Lyra

Film Director: Paulo Garcia