Social & Influencer / Bronze

Título: #RUNTHECHEATDAY
Categoria: A05. Consumer Durables
Agência: McCann Lima
Anunciante: Nike Perú

Sinopse: We saw a great opportunity to implement ideas related to a cheat day, which had never been tapped into by any brand, and which we had discovered was a trending topic for runners and athletes in general.
For that reason, without the need for a large budget, we found a way to link our app to cheat meals, generating an organic movement on social networks and, more importantly, bringing our brand closer to our target customers in a totally different way.

Sinopse em inglês: We saw a great opportunity to implement ideas related to a cheat day, which had never been tapped into by any brand, and which we had discovered was a trending topic for runners and athletes in general.
For that reason, without the need for a large budget, we found a way to link our app to cheat meals, generating an organic movement on social networks and, more importantly, bringing our brand closer to our target customers in a totally different way.

URL: https://www.nike.com/

Equipo creativo: Carlos Banda

Head of art: Oscar Paredes

CCO: Mauricio Fernández Maldonado