Meio&Mensagem
Publicidade

Wave Festival

Adiado para 2022

Print & Publishing / Bronze

Título: New stereotypes available
Categoria: A11. B2B
Agência: Mercado McCann
Anunciante: Shutterstock

Sinopse: Offset by Shutterstock is encouraging photographers to contribute photographs that defy traditional stereotypes. At Offset we created new categories to be more representative in the world we live in. To knock down old stereotypes we created new ones.

Sinopse em inglês: Offset by Shutterstock is encouraging photographers to contribute photographs that defy traditional stereotypes. At Offset we created new categories to be more representative in the world we live in. To knock down old stereotypes we created new ones.

Informações adicionais: All stereotypes start with a search. You search boss and get a picture of a man, standing defiantly. You search love, and get heterosexual love. You search masculinity, and you only get muscular men doing sports. At Offset we believe that the only way to knock down old stereotypes is to create new ones. That’s why we created new categories that are more representative of the world we live in. Now if you search boss, you get men or women, standing defiantly. If you search love, you get all kinds of love. And if you search masculinity, you also get a father lovingly helping a daughter with her homework.

Informações adicionais em inglês: All stereotypes start with a search. You search boss and get a picture of a man, standing defiantly. You search love, and get heterosexual love. You search masculinity, and you only get muscular men doing sports. At Offset we believe that the only way to knock down old stereotypes is to create new ones. That’s why we created new categories that are more representative of the world we live in. Now if you search boss, you get men or women, standing defiantly. If you search love, you get all kinds of love. And if you search masculinity, you also get a father lovingly helping a daughter with her homework.

Patrocínio

Realização