Outdoor / Prata

Título: Freezer Beerboard
Categoria: A02. Drink
Agência: J. Walter Thompson
Anunciante: Heineken

Sinopse: Brazilians like ridiculously cold beer. Amstel Beerboard Freezer used this cultural insight to create an innovative and convenient billboard during the Brazilian Carnival.
We mapped out the bus stops that would be on the route to the city’s main street parades, and we adapted them with a technology that froze beers within seconds. Each billboard was equipped with an interior technology based on solid carbon dioxide (CO2) that reached up to -70 °C [-94 °F]. When in contact with the aluminum can, it is cooled in 60 seconds.
You just had to put the can in the hole, press the timer, and the beer got ice cold. So for the first time, revelers were able to bring together two of the things they like best: cold beer and Carnival, and our brand has managed to be in the heart of the Carnival.

Sinopse em inglês: Brazilians like ridiculously cold beer. Amstel Beerboard Freezer used this cultural insight to create an innovative and convenient billboard during the Brazilian Carnival.
We mapped out the bus stops that would be on the route to the city’s main street parades, and we adapted them with a technology that froze beers within seconds. Each billboard was equipped with an interior technology based on solid carbon dioxide (CO2) that reached up to -70 °C [-94 °F]. When in contact with the aluminum can, it is cooled in 60 seconds.
You just had to put the can in the hole, press the timer, and the beer got ice cold. So for the first time, revelers were able to bring together two of the things they like best: cold beer and Carnival, and our brand has managed to be in the heart of the Carnival.

ECD: Cassio Moron, Rodrigo Da Matta

Diretor de criação: Nicolas Romanó, Mariana Borga

Redator: Filipe Rosado

Diretor de arte: Gabriella Marcatto