Meio&Mensagem
Publicidade

Wave Festival

Adiado para 2022

Outdoor / GrandPrix

Título: Distracted Goalkeeper
Categoria: D01. Ambient
Agência: Tech and Soul
Anunciante: Uber

Sinopse: Uber needs of cars and cellphones for fulfil its purpose: turn urban mobility more democratic and accessible. The aim of the project was to draw attention to the problem of road deaths. And at the same time show the population the importance of not text while driving. The purpose of the action was to reach the large public nationally. Today Uber in Brazil has 500 thousand drivers partners and is an important ally in the generation of income for 13 million people who are unemployed. This action aims to bring Uber closer to the user and drivers. All brands of mobility applications are looking to support May Yellow in Brazil. The objective was linked the brand Uber with prevention, responsibility, respect.
During a major Brazilian championship match, a goalkeeper checking a mobile was spotted by football fans and the player’s irresponsible action stormed social medias and press, generating the biggest weekend talk. When the goalkeeper finally linked his attitude with text and driving, the whole country was paying attention.

Sinopse em inglês: Uber needs of cars and cellphones for fulfil its purpose: turn urban mobility more democratic and accessible. The aim of the project was to draw attention to the problem of road deaths. And at the same time show the population the importance of not text while driving. The purpose of the action was to reach the large public nationally. Today Uber in Brazil has 500 thousand drivers partners and is an important ally in the generation of income for 13 million people who are unemployed. This action aims to bring Uber closer to the user and drivers. All brands of mobility applications are looking to support May Yellow in Brazil. The objective was linked the brand Uber with prevention, responsibility, respect.
During a major Brazilian championship match, a goalkeeper checking a mobile was spotted by football fans and the player’s irresponsible action stormed social medias and press, generating the biggest weekend talk. When the goalkeeper finally linked his attitude with text and driving, the whole country was paying attention.

A situação: teste

O objetivo: teste

A estratégia: teste

Execução: teste

Resultados documentados: teste

Sound Production: Canja Sound

Sound Production: Blood Audio

Pos Production: Telegram Lab Films

Writer / Tech and Soul: Daniel Magri

Art Director / Tech and Soul: Guga Dias da Costa, Renan Bulgari

Group Creative Director / Tech and Soul: Fernanda Machado

Creative Director / Uber: Tiago Urdan

Executive Creative Director / Uber: Fabinho Cerdeira

Executive Creative Director: Vinicius Siepierski

CEO / Tech and Soul: Claudio Kalim

COO /Tech and Soul: Fernando Amino

Head of Marketing / Uber: Adriana Gomes

Brand Strategist / Uber: Patricia Carvalho

Marketing Manager / Uber: Guilherme Boechat

Content Manager / Uber: Cristiano Bunte

Public Policy / Uber: Mariana Polidorio

Legal Counsel, Transactions / Uber: Mariana Boni

Communication Manager: Marcio De meo

Regulatory Counseil, Legal / Uber: Alain Troib

Media Strategist / Techa and Soul: Luis Fernando Monteleone

Strategist: Evandro Soares

Director / Telegram Lab Films: Carlos Baer

Marketing Director / Freelance: Nelson Fanaya

PR Strategist / Freelance: Fernando Melo

Sound Production / Canja Audio: Lucas Sfair

Sound Production / Blood Audio: Otavio de Moraes

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Realização