Outdoor / GrandPrix
Título: Distracted Goalkeeper
Categoria: D01. Ambient
Agência: Tech and Soul
Anunciante: Uber
Sinopse: Uber needs of cars and cellphones for fulfil its purpose: turn urban mobility more democratic and accessible. The aim of the project was to draw attention to the problem of road deaths. And at the same time show the population the importance of not text while driving. The purpose of the action was to reach the large public nationally. Today Uber in Brazil has 500 thousand drivers partners and is an important ally in the generation of income for 13 million people who are unemployed. This action aims to bring Uber closer to the user and drivers. All brands of mobility applications are looking to support May Yellow in Brazil. The objective was linked the brand Uber with prevention, responsibility, respect.
During a major Brazilian championship match, a goalkeeper checking a mobile was spotted by football fans and the player’s irresponsible action stormed social medias and press, generating the biggest weekend talk. When the goalkeeper finally linked his attitude with text and driving, the whole country was paying attention.
Sinopse em inglês: Uber needs of cars and cellphones for fulfil its purpose: turn urban mobility more democratic and accessible. The aim of the project was to draw attention to the problem of road deaths. And at the same time show the population the importance of not text while driving. The purpose of the action was to reach the large public nationally. Today Uber in Brazil has 500 thousand drivers partners and is an important ally in the generation of income for 13 million people who are unemployed. This action aims to bring Uber closer to the user and drivers. All brands of mobility applications are looking to support May Yellow in Brazil. The objective was linked the brand Uber with prevention, responsibility, respect.
During a major Brazilian championship match, a goalkeeper checking a mobile was spotted by football fans and the player’s irresponsible action stormed social medias and press, generating the biggest weekend talk. When the goalkeeper finally linked his attitude with text and driving, the whole country was paying attention.
A situação: teste
O objetivo: teste
A estratégia: teste
Execução: teste
Resultados documentados: teste
Sound Production: Canja Sound
Sound Production: Blood Audio
Pos Production: Telegram Lab Films
Writer / Tech and Soul: Daniel Magri
Art Director / Tech and Soul: Guga Dias da Costa, Renan Bulgari
Group Creative Director / Tech and Soul: Fernanda Machado
Creative Director / Uber: Tiago Urdan
Executive Creative Director / Uber: Fabinho Cerdeira
Executive Creative Director: Vinicius Siepierski
CEO / Tech and Soul: Claudio Kalim
COO /Tech and Soul: Fernando Amino
Head of Marketing / Uber: Adriana Gomes
Brand Strategist / Uber: Patricia Carvalho
Marketing Manager / Uber: Guilherme Boechat
Content Manager / Uber: Cristiano Bunte
Public Policy / Uber: Mariana Polidorio
Legal Counsel, Transactions / Uber: Mariana Boni
Communication Manager: Marcio De meo
Regulatory Counseil, Legal / Uber: Alain Troib
Media Strategist / Techa and Soul: Luis Fernando Monteleone
Strategist: Evandro Soares
Director / Telegram Lab Films: Carlos Baer
Marketing Director / Freelance: Nelson Fanaya
PR Strategist / Freelance: Fernando Melo
Sound Production / Canja Audio: Lucas Sfair
Sound Production / Blood Audio: Otavio de Moraes
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