Meio&Mensagem
Publicidade

Wave Festival

Adiado para 2022

Media / Prata

Título: Wall of Waste
Categoria: B05. Use of Events & Stunts
Agência: Soko
Anunciante: AmBev

Sinopse: We blocked the main entrance of Ipanema beach with a wall of 2.5 meters height by 16 meters in length made of 150 kilos of plastic waste collected in that same place during only 3 days. Alongside the wall, a warning from Corona: “one day, the plastic left on the beach will stop you from getting to it”.
The idea was to raise awareness for beach pollution. In order to make people care about the problem, they needed to experience it in an unprecedented way. A smart brand activation that engaged customers and impacted 24 million people nationwide.

Sinopse em inglês: We blocked the main entrance of Ipanema beach with a wall of 2.5 meters height by 16 meters in length made of 150 kilos of plastic waste collected in that same place during only 3 days. Alongside the wall, a warning from Corona: “one day, the plastic left on the beach will stop you from getting to it”.
The idea was to raise awareness for beach pollution. In order to make people care about the problem, they needed to experience it in an unprecedented way. A smart brand activation that engaged customers and impacted 24 million people nationwide.

Mutato: Agência

Concept and Screenplay: Raphael Pavan

Broadcaster: Wilaize Moraes, Fabiane Abel, Anna Carolina Rodrigues

Head of Broadcasting: Pedro Tourinho

Head of Account: Brisa Vicente

Producer: Beatriz Venceslau, Brenda Colautti, Pamela Cancino

AMBEV VP Marketing: Ricardo Dias

AMBEV Head of Marketing Corona Brazil: Fernanda Federico

Corona and Domestic Premium Portfolio Culture & Relationship National Manager: Daniel Carneiro

AMBEV Head of Consumer Connections: Daniel Tartaro

AMBEV Draftline CD: Cristina Naumovs

AMBEV Marketing Director: Bruna Buás

AMBEV Head of Draftline: Felipe Meretti

MUTATO Head of Creative: Fernanda Guimarães

MUTATO Art Director: Ingryd Cruz

MUTATO Head of Account: Thiago Galdi, Anna Fiedler

JOY Film Director: Arthur Maringoni

JOY Executive Production: Filipe Atihe

JOY Post Production: Fabio Maczk

Audio Production: CANJA

Patrocínio

Realização