Film Craft / Bronze
Título: The Firefly
Categoria: A07. Use of Original, licensed or adapted Music/ Sound Design.
Agência: Publicis
Anunciante: Banco Bradesco S.A.
Sinopse: The idea was to tell a story that could touch every and each Brazilian by remembering them how special, powerful and unique they are. “2019 Make it Happen” is a story to make us remember that together, without discrimination, we can shine our inner light to make a difference in the world.
Inclusion is represented in each frame through a casting that includes a mix of skin tones, ethnicities, genders, people with Down syndrome, gay couples, immigrants and a number of different economic realities. The soundtrack that sets the mood is Christina Aguilera’s ‘Beautiful’ performed by the famous Brazilian Drag Queen artist Gloria Groove.
Even real Brazilian architecture, which was never represented in a 3D animation before, was crucial for the concept. A total of 40 types of typical Brazilian trees and houses that portray what the country really is.
Sinopse em inglês: –
URL: https://www.believeinreal.net/bradesco-firefly
Informações adicionais: –
Informações adicionais em inglês: –
Zombie Studio: Film Production Company
Loud: Music and Sound Production Company
Diretor de criação: Domenico Massareto, Paulo Aguiar, Alexandre Fernandes, Luiz Alexandre Musa
Redator: Luiz Alexandre Musa, Americo Vizer, Rodolfo Monteiro, Arturo Marenda, Paula Zebrak
Diretor de arte: Paulo Aguiar, Alexandre Fernandes, Lucas Pinheiro, Eugênio Lima, Jonathan Cruz, Sabrina Mesquita, Isabel Fontes, Gustavo Vieira, Samuel Gonçalves, Daniel Salles – Film Art Director
Gerente de Projetos: Nádia Mathias
Produtor associado: Daniele Pereira – Projects Assistant
Diretor de operações: Daniela Andrade – Head of Production and Branded Content
Produtor executivo: Juliana Henriques – TVC Producer, Gabrielle Ogawa – TVC Producer
Diretor Geral: Paulo Garcia – Film Director
Diretor técnico: Bruno Monteiro – Film Animation Director, Yohann da Geb – Head of CGI
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