Film Craft / Ouro
Título: Endless Stories
Categoria: A04. Production Design / Art Direction
Agência: Almap BBDO
Anunciante: Getty Images
Sinopse em inglês: Our industry is going through a number of changes. But one trend that’s here to stay is content as advertising. Entertainment content, to be more specific.
The potential clients for Getty Images’ editorial archive are communications professionals who work at online or offline publications. We wanted to show them how editorial content can be used creatively to tell a fascinating story, using only the existing images and videos from our collection.
Informações adicionais: .
Informações adicionais em inglês: To publicize the over 250 million images and videos in Getty Images’ editorial archive, we created a short film and a website with an interactive video about the Fight of the Century – and all of the other incredible stories that also took place on that March 8th in 1971.
In the short film, you’ll see how the match between Muhammad Ali and Joe Frazier went down, as well as the improbable stories featuring Frank Sinatra and Frank Lucas that happened on that very night, in the same place.
On the website, you can watch the interactive video to explore the endless possibilities in Getty Images’ editorial archive. By pressing 8 during the video, you can discover more characters in the story, including Miles Davis, Bob Dylan, George Foreman, plus other entertainment heavyweights.
Stink: Produtora de Imagem
Punch Áudio: Produtora de Áudio
Slikland: Produtora Digital
Executive Creative Director: Bruno Prosperi
Digital Creative Director: Luciana Haguiara
Digital Head of Art: Pedro Burneiko
Copywriter: Pedro Corbett, Bruno Bizuti
Art Director: Edu Macedo
Sound Producer: Cristiano Pinheiro
Designer: Cezar Arai
UX Designer: Caroline Kayatt
Agency Producer: Diego Villas Boas, Tatiana Martins