Adiado para 2022
Digital Craft / Bronze
Título: Everybody to Lollapalooza Brasil
Categoria: A02. Digital Illustration
Anunciante: Banco Bradesco S.A.
Sinopse: More than sponsoring Lolla, our challenge was belonging to the festival.
Bradesco is one of the major banks in Latin America and, for this very reason, it could be perceived as an outsider in one of the most hyped festivals of the continent. In order to belong, appearing was not enough. Finding our role in the festival was needed.
Inclusion was the natural path. A contemporary subject consistent with the history of the bank that has always valued people regardless of class, gender or race.
Because of that, we have created the campaign “Everybody to Lollapalooza Brazil”. A campaign that, in all aspects, had the intention of making more people live the experience of Lollapalooza and make the best of it.
Sinopse em inglês: –
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Informações adicionais em inglês: –
Film Production Company: Piloto
Diretor de criação: Domenico Massareto, Gustavo Victorino, Paulo Aguiar, Luiz Alexandre Musa, Alexandre Fernandes, Rico Lins
Diretor de arte: Paulo Aguiar, Alexandre Fernandes, Douglas Reis, Ricardo Reátegui, Hannah Prado, Eugênio Lima, Rafael Barbosa, Jonathan Cruz, Isabel Fontes
Redator: Luiz Alexandre Musa, Americo Vizer, Cristiano Sartori, Pedro Furtado, Leandro Leone
Gerente de Projetos: Nádia Mathias
Produtor associado: Daniele Pereira – Projects Assistant
Diretor de operações: Daniela Andrade – Head of Production and Branded Content
Produtor executivo: Carolina Florentino – TVC Manager, Karoline Jimenez – TVC Producer, Carolina Godoy – TVC Producer, Gabrielle Ogawa – TVC Producer, Selma Momosse – Art Buyer Manager