Meio&Mensagem
Publicidade

Wave Festival

Adiado para 2022

Design / Bronze

Título: Mutuo Abogados
Categoria: A01. Brand Identity
Agência: Creamos Agencia
Anunciante: Mutuo Abogados

Sinopse: Mutuo Abogados

Highlighting the simplicity of law.

Law is complex. It has elements and technicalities that can confuse anyone.

But how to bring law to people without it losing its essence?

We created a brand that stands out from the rest,
making the complex world of law simpler for its clients. We are inspired by codes of the same category: printing, text blocks, underlined words to emphasize what is relevant, we made visible what is hidden behind confusing and distant terms.

We take law to where it should have always been: to be understood for everyone.

Sinopse em inglês: Mutuo Abogados

Highlighting the simplicity of law.

Law is complex. It has elements and technicalities that can confuse anyone.

But how to bring law to people without it losing its essence?

We created a brand that stands out from the rest,
making the complex world of law simpler for its clients. We are inspired by codes of the same category: printing, text blocks, underlined words to emphasize what is relevant, we made visible what is hidden behind confusing and distant terms.

We take law to where it should have always been: to be understood for everyone.

Creamos Agencia: Creamos Estrategias SAS

COPY WRITER: JORGE ENRIQUE MONTOYA ESCOBAR, EMMANUEL MARÍN, Juan Pablo Vargas G

ACCOUNT MANAGER: LUISA MURCIA GUTIÉRREZ

ART DIRECTOR: DANIEL GALARZA, MATEO LEZCANO E, CAMILO ARROYAVE

Patrocínio

Realização