Meio&Mensagem
Publicidade

Wave Festival

Adiado para 2022

Branded Content & Entertainment / GrandPrix

Título: Distracted Goalkeeper
Categoria: C01.Sports
Agência: Tech and Soul
Anunciante: Uber

Sinopse: Uber needs of cars and cellphones for fulfil its purpose: turn urban mobility more democratic and accessible. The aim of the project was to draw attention to the problem of road deaths. And at the same time show the population the importance of not text while driving. The purpose of the action was to reach the large public nationally. Today Uber in Brazil has 500 thousand drivers partners and is an important ally in the generation of income for 13 million people who are unemployed. This action aims to bring Uber closer to the user and drivers. All brands of mobility applications are looking to support May Yellow in Brazil. The objective was linked the brand Uber with prevention, responsibility, respect.
During a major Brazilian championship match, a goalkeeper checking a mobile was spotted by football fans and the player’s irresponsible action stormed social medias and press, generating the biggest weekend talk. When the goalkeeper finally linked his attitude with text and driving, the whole country was paying attention.

Sinopse em inglês: Uber needs of cars and cellphones for fulfil its purpose: turn urban mobility more democratic and accessible. The aim of the project was to draw attention to the problem of road deaths. And at the same time show the population the importance of not text while driving. The purpose of the action was to reach the large public nationally. Today Uber in Brazil has 500 thousand drivers partners and is an important ally in the generation of income for 13 million people who are unemployed. This action aims to bring Uber closer to the user and drivers. All brands of mobility applications are looking to support May Yellow in Brazil. The objective was linked the brand Uber with prevention, responsibility, respect.
During a major Brazilian championship match, a goalkeeper checking a mobile was spotted by football fans and the player’s irresponsible action stormed social medias and press, generating the biggest weekend talk. When the goalkeeper finally linked his attitude with text and driving, the whole country was paying attention.

Sound Production: Canja

Sound Production: Blood Audio

Post Producion: Telegram Lab Films

Writer/Tech and Soul: Daniel Magri

Art Director / Tech and Soul: Guga Dias da Costa, Renan Bulgari

Vice Presidente de atendimento: Fernanda Machado

Creative Director / Uber: Tiago Urdan

Executive Creative Director / Uber: Fabinho Cerdeira

Executive Creative director / Uber: Vinicius Siepierski

CEO/ Tech and Soul: Claudio Kalim

COO / Tech and Soul: Fernando Amino

Head of Marketing / Uber: Adriana Gomes

Brand Strategist: Patricia Carvalho

Marketing Manager / Uber: Guilherme Boechat

Content Manager / Uber: Cristiano Bunte

Public Policy / Uber: Mariana Polidorio

Legal Counsel, Transactions / Uber: Mariana Boni

Communication Manager / Uber: Marcio Di Meo

Regulatory Counsel, Legal / Uber: Alain Troib

Director / Telegram Lab Films: Carlos Baer

Sound Producer / Canja: Lucas Sfair

Sound Production / Blood Audio: Otavio de Moraes

PR Strategis / Freelance: Fernando Melo

Marketing Director: Nelson Fanaya

Patrocínio

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